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6.3. Competitive Analysis

A Journey Into the Enchanted Realm of Search Engine Optimization

Why did the SEO marketer always keep an eye on their competitors? Because imitation is the sincerest form of flattery, and they wanted to know when to send a “thank you” note for all the great keyword ideas!

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Search Engine Optimization SEO The Digital Grapevine

6.2. Keyword Research Tools

A Journey Into the Enchanted Realm of Search Engine Optimization

Why did the SEO expert bring a toolbox to work? Because they needed to find the perfect tool to unlock the secrets of the keyword treasure chest!

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Search Engine Optimization SEO The Digital Grapevine

6.1. Types of Keywords

A Journey Into the Enchanted Realm of Search Engine Optimization

Why did the SEO copywriter have a thesaurus as their best friend? Because they were always in search of long-tail keywords to outsmart the competition!

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Search Engine Optimization SEO The Digital Grapevine

6. Keyword Research

A Journey Into the Enchanted Realm of Search Engine Optimization

Why did the SEO expert become a detective? Because they were always looking for the key(words) to success!

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Search Engine Optimization SEO The Digital Grapevine

5.5. XML Sitemap

A Journey Into the Enchanted Realm of Search Engine Optimization

Why did the search engine throw a party for the XML sitemap? Because it always knows how to show them around!

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Search Engine Optimization SEO The Digital Grapevine

5.4. Structured Data

A Journey Into the Enchanted Realm of Search Engine Optimization

Why did the search engine give the insecure website a lower ranking? It had trust issues! Why did the search engine buy the structured data a drink?Because it made everything easier to digest!

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Search Engine Optimization SEO The Digital Grapevine

5.3. Security

A Journey Into the Enchanted Realm of Search Engine Optimization

Why did the search engine give the insecure website a lower ranking? It had trust issues!

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Search Engine Optimization SEO The Digital Grapevine

5.2. Mobile-Friendliness

A Journey Into the Enchanted Realm of Search Engine Optimization

Why did the website break up with its slow server? It just couldn’t handle the “wait” any longer!Why did the smartphone go to therapy? It couldn’t cope with its mobile-responsive identity crisis!

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Search Engine Optimization SEO The Digital Grapevine

5.1. Site Speed

A Journey Into the Enchanted Realm of Search Engine Optimization

Why did the website break up with its slow server? It just couldn’t handle the “wait” any longer!

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Search Engine Optimization SEO The Digital Grapevine

5. Technical SEO

A Journey Into the Enchanted Realm of Search Engine Optimization

Why did the technical SEO expert get invited to all the search engine parties? Because they always knew how to make a website the “crawl” of the town!

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Search Engine Optimization SEO The Digital Grapevine
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  • Digital is a part of everything The Digital Grapevine does – for every brand, for every client, across every channel, in every market.
  • Contact Robert Lavigne
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