Entry and Conversion
Ultimately, your two main goals when looking for success via link building should be entry and conversion. If someone is looking for you and your brand would be an appealing fit for them, can they actually find you? Creating a network with other people, creating an effective SEO and linking to your site from other sites will help to accomplish this. Geo targeting will also help since it provides information about you beyond what is only online.
Now that people have found you, will they stick around? How will you get a potential audience to convert to your site? Geo targeting will also help you create a unique identity, and everything you do should factor into it. Although you are connecting to similar content, find a way for your content to stand out among your connections. Lastly, keep in mind that entry and conversion are both equally crucial. You need strategies to drive traffic to your site through link building, but you also need quality content to turn your site visitors into regulars.
