Citations
Another step to success in link building is understanding the difference between citations and links, and what context both can be utilized. Links come from a directory and take users from one site to another, but they have no sense of place relative to the world outside the internet. Citations link to addresses, and are built around an individuals’ location on the planet (or geolocation). This helps to shape your online identity by situating yourself in the real world. The more you make it known where you are, what you do, what your personal brand is and what your call to action is, the more you will stand out from others and draw the right attention from your intended audience.
