Digital is not about writing code or building apps.

Digital stretches beyond 140-character commentary and gaming. Digital transcends the technology that powers it, for the technology is just the enabler for establishing a deeper relationship between our clients and the people they serve. Digital is more than devices, operating systems, and even the Internet itself.

Robert Lavigne, Owner and “Director of Digital Strategy” | The Digital Grapevine

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Robert Lavigne works with clients to help develop a relevant, differentiating positioning strategy designed to help their business attract new and long-term customers.

Robert Lavigne

Robert Lavigne intends to:

• Serve as a thought leader in aligning digital branding and marketing strategies with a client’s business goals and objectives.

• Play an advisory role on client engagements, serving as a digital strategy advisor to both client-facing personnel (internal) and clients (external).

• Help define scope and recommended approaches for major digital projects for small and medium sized businesses.

• Drive high level discussions on the role of digital within the total branding and marketing ecosystem and their overall strategy.

• Help guide clients in defining their digital vision by helping structure and present digital programs and recommendations to business owners and their respective decision makers.

• Serve as a resource for collaborative and creative teams in the development of digital solutions and when appropriate, play an active role in new client acquisition and new business presentations.

• Provide ongoing support, mentoring, professional development and training to staff of client establishments when required.

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