Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) is a way to build web pages for static content that render fast.
Today, the expectation is that content should load super fast and be easy to explore. The reality is that content can take several seconds to load, or, because the user abandons the slow page, never fully loads at all. Accelerated Mobile Pages are web pages designed to load near instantaneously — they are a step towards a better mobile web for all.
What is the Accelerated Mobile Pages Project?
The Accelerated Mobile Pages Project is an attempt make the “mobile web work better for all — not just for one platform, one set of technologies, or one set of publishers.”
By using the AMP format, content producers are making the content in AMP files available to be crawled, indexed & displayed (subject to the robots exclusion protocol) and cached by third parties.
Accelerated Mobile Pages Core Design Principles
User Experience > Developer Experience > Ease of Implementation.